Would rather increase the price 20% also want FSC certified cartons, you will do it?
The rules of global trade are being rewritten - "up or out".
When a Chinese toy manufacturer was cut by a European customer for $20 million in orders because
it did not use FSC-certified cartons, the industry was thoroughly sober: environmentally friendly
packaging has changed from a "plus" to a "ticket."
Why are global buyers willing to pay 20% more for FSC cartons?
1. Policy coercion: The EU will impose "green tariffs" (up to 4% of the value of the goods) in 2025,
and California has legislated to ban non-sustainable packaging.
2. Consumer vote: 68% of European and American consumers will pay for environmentally friendly
packaging, and their loyalty will increase by 300% (Nielsen data).
3. Brand life and death line: Apple, Ikea and other giants announced "2030 comprehensive carbon
neutrality"and those who do not meet the supply chain standards are directly out.
In the field of packaging, FSC certified cartons are becoming a new battlefield in the packaging market. This environmentally friendly packaging, certified by the International Forest Stewardship Council, comes from sustainably managed forests, and the production process strictly follows environmental standards, so the cost is about 20% higher than ordinary cartons.
Despite the high price, more and more foreign trade enterprises choose to accept the premium, because the comprehensive benefits it brings far outweigh the cost increase: it can enhance the brand premium through the environmental image, but also meet the increasingly stringent green regulations in Europe and the United States and other markets, while attracting young customers who focus on sustainable consumption. The data show that the click-through rate and re-purchase rate of goods with FSC logo on cross-border platforms are significantly higher than that of ordinary packaging products. For companies aiming at the global market, this 20% premium is more like a strategic investment in the future competitiveness of the brand than a simple cost burden.
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